![]() ![]() “Give customers BOTH increased value AND decreased cost” (= blue). Red ocean = bloody mess, sharks fighting each other, no innovation other than drop costs or increment company value, no product innovation.īlue = a market you create by changing the rules.Įxample brands that took Blue strategies (whether or not deliberately)īlue = aligned around differentiation AND low cost, where red oceans only choose one OR the other. John Welch – co-founder of PlayFirst, started at. My own commentary in, any mistakes/misunderstandings my own fault :). So … this talk was accidentally of a lot more relevance to me than I’d realised it would be :). Not everything they said was great, there were some dodgy bits, and I missed most of the second half, but it was clearly worth going to.īear in mind, though, that on the morning of this talk I was already considering an opportunity I’d seen that seemed to replace traditional games publishers and was looking like it might work extremely well. The best bit was probably Q&A at the end – which I had to miss :(. It was a good talk overall, with lots of honest and insightful comments from the panellists. I first came across this book/theory when I joined NCsoft a few years ago (apparently, the CEO and board in Korea were very keen on it), which is quite ironic given NCsoft’s international activities of the past few years. This talk was all about a theory of innovation/finding new markets known as Blue Ocean Strategy, from a book published in 2005.
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